A Brand New... Brand

Alex wanted a logo that felt personal and also upscale. To achieve this, we went through a few design exercises and learned what appealed to him. We soon found that a handwritten style was the best option and came up with this logo

Still & Motion Picture

To help Alexander display his products online we needed photos and video. For this we shot a micro-campaign featuring the jackets in our own Jersey City media studio. Here we shot stills for e-commerce, video for social, and other items for catalog.

Bringing It Together with E-Commerce

Alexander needed a solution that would get him and his work online, fast. Instead of using a cookie-cutter solution, Alexander chose Alchemy, our own website solution. Here's what that looks like.